Role: Senior Designer
Visual Design, Art Direction, UI/UX, Digital Content Creation, Marketing Ads, Photography, Packaging
Company Overview: EnChroma is a technology company that provides optical lenses and eyewear for people with red-green color blindness.
Learn more about the company’s lens technology from Tech Insider, as well as this customer’s reaction video.
Responsibilities: I was initially tasked to redesign EnChroma’s website, digital store, print ads and instructional materials. The challenge was to create a more simplified yet cohesive user experience; removing lots of text-heavy pages and inconsistent layouts in exchange for a more user-friendly interface. The new direction introduced larger lifestyle images paired with brief and digestible descriptions that didn't overwhelm visitors with information.
As the site evolved, the company collaborated with a branding agency to re-brand the company’s look and feel.
My main responsibilities included presenting rough UI layouts and page mockups to company leadership, along with art direction and implementation of the new visual design language throughout EnChroma’s website, storefront, marketing ads and physical product line.
Secondaries: Created graphics, illustrations, iconography, booth layouts, photo manipulation/retouching, video editing, updating product manuals, packaging design and intern mentorship.
DOWNLOAD (PDF): EnChroma Website Case Study