Role: Senior Designer
Visual Design, Art Direction, UI/UX, Digital Content Creation, Marketing Ads, Photography, Packaging
2016-2018

Company Overview: EnChroma is a technology company that provides optical lenses and eyewear for people with red-green color blindness.

Learn more about the company’s lens technology from Tech Insider, as well as this customer’s reaction video.

Responsibilities: I was primarily tasked to visually redesign EnChroma’s website, digital storefront, print ads and instructional materials. The challenge was to create a more simplified yet cohesive user experience; removing lots of text-heavy pages and inconsistent layouts in exchange for a more user-friendly interface. The new direction introduced larger lifestyle images paired with brief and digestible descriptors that didn't overwhelm visitors with information.

Secondaries: Created graphics, illustrations, iconography, booth layouts, photo retouching, video editing, packaging design and intern mentorship.

DOWNLOAD (PDF): EnChroma Website Case Study